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Home / IB English B / The Power of Advertising

The Power of Advertising

The Power of Advertising

The Power of Advertising examines whether advertisements positively or negatively impact our society because we are constantly exposed to them in our daily lives. By the end, you will be… Read more ↓

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IB English B

The Power of Advertising

This listening task is split into parts. The audio player stays at the top of the page so you can replay it freely — click anywhere on the progress bar to jump to a specific moment. For each part, read the questions first, then listen and answer. You can change your answers until you click Submit; feedback appears once you submit each part.

Read a critical article on the effects of advertising on society, then answer questions.

IB English B

Advertising

Read the passage carefully, then answer all six questions.

Two exercises using key words from the unit: matching definitions and multiple choice.

IB English B

Advertising — Vocabulary Practice

Work through the two vocabulary exercises below. All words and phrases come from the Advertising passage.

Look at the image. Describe what you see, connect it to a global issue related to advertising or consumer society, and link it to the IB theme of Social Organisation.

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IB English B

IB English B — Writing Task

Enter your name if you would like your teacher to identify your work — this is optional. Click Start when you are ready. The timer will begin immediately.

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This section contains teacher notes, answer keys, and model answers. Please log in with a teacher account to view it.

Practise with

  • appeal to our emotionsverb

    to influence people by making them feel things like happiness, love, or belonging

  • capture our attentionverb

    to make us notice and focus on something immediately

  • commercialadjective

    relating to trade or business

  • competitionnoun

    an event where people try to win by doing something better than others

  • constant fearnoun

    a feeling of worry that continues all the time about something bad happening

  • devoted fans

    people who are extremely loyal and enthusiastic about something

  • ever-growing needs

    wants and desires that keep increasing and are never fully satisfied

  • persuasiveadjective

    Able to convince someone to believe something or do something.

  • positive messagenoun

    a statement or idea designed to make people feel good or hopeful

  • subconsciousnoun

    the part of your mind that influences you without you being aware of it

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📚 Flashcards

1Read the card carefully
2Think of the answer
3Study: tap to flip · Quiz: pick the right answer
💡 Tip: In Study mode, swipe right for Got it and swipe left for Again.
0 pts
Card 1 of 10
Tap to reveal

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🃏 Matching Pairs

1Tap a card to flip it
2Find its matching pair
3Match all pairs to finish
💡 Tip: Use your language to check understanding — then try switching to English-only mode to challenge yourself!

Matching Pairs

0 pts
0 / 0 pairs
0 moves

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🔀 Anagram

1Read the definition or translation
2Type the letters in the right order
3Press Enter or Check to submit
💡 Tip: Use your language to check understanding — then try switching to English-only mode to challenge yourself!

Anagram

0 pts
Word 1 of 10

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🕵️ Word Detective

1Read the clue carefully
2Type one letter at a time
3You have 6 wrong guesses
💡 Tip: Use your language to check understanding — then try switching to English-only mode to challenge yourself!

Word Detective

0 pts
Word 1 of 10

Lesson Information

IB English B
Skills
ReadingListening
Themes
Social Organization
Difficulty
B2–C1
Duration120-160 mins
Exam Components
IB Paper 2A ReadingIB Paper 2B Listening

Lesson Resources

Use these resources to support your lesson:

Advertisers 3 mins

Watch this video to learn about advertisers persuade you to buy things,

Audio and Questions

Read the script or complete the reading comprehension.

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